SLYFOX COFFEE ROASTERS
I made this packaging series for SlyFox Coffee Roasters for class at The Los Angeles Film School.
I created the colors and designs for all three packages. I tried to pick colors and fonts that went well together. They wanted something smooth, and sleek, that's why I chose these designs.
Mockups
ABOUT THE PRODUCTS
Sly Fox Coffee offers premium coffee for urban professionals who want a superior blend of coffee. The team at Sly Fox traveled around the globe to search for the perfect beans to launch their brand. We select only the best beans from different parts of the globe and put each lot of beans through extensive quality control measures before we share our roasted coffees with out community.
TARGET MARKET
Sly Fox Coffee Roasters began as a startup company. It is now maturing, increasing sales, and offering new products. Sly Fox's target market is Millennials ages 18-26, as well as young to middle-aged professionals, ages 28-45. The current stores are located in Brooklyn, NY, Queens, and Philadelphia, PA. About 60% of the company's business is retail, while the remainder is online and in-store.
The whole package for SlyFox Coffee Roasters.
PRODUCT 1 - MOCHA JAVA (LIGHT ROAST)
TASTING NOTES: Chocolate and Cinnamon
ORIGIN: Chiapas, Mexico
PACKAGE: 32 oz bag
PRODUCT DESCRIPTION:
We are pleased to introduce a new coffee from the Chiapas region of Mexico. Chiapas coffee is considered the best coffee in Mexico. It is famous for its aroma and intensity. Our new blend offers a sweet and aromatic flavor with chocolatey goodness. Our beans are harvested in family-owned coffee plantations along the famed "Coffee Route."
PRODUCT 2 - ANTIGUA (MEDIUM ROAST)
TASTING NOTES: Soft Herbs and Sweet Toffee
ORIGIN: Guatemala
PACKAGE: 32 oz bag
PRODUCT DESCRIPTION:
Our signature blend coffee is sourced from Guatemala. The coffee offers a unique blend of delicious flavors, with a touch of toffee. Guatemalan coffees offer a strong, fragrant, and full-bodied flavor.
PRODUCT 3 - SUPREMO (DARK ROAST)
TASTING NOTES: Fig, Cherry, and Floral
ORIGIN: Colombia
PACKAGE: 32 oz bag
PRODUCT DESCRIPTION:
Some of our favorite coffees are from the "Coffee Triangle" region of Colombia. Our exporter offers extraordinary coffee beans from local family farms. Expect this coffee to be floral and fresh, with a lingering sweetness of freshly picked coffee cherry. As it cools in the cup, the floral essence is replaced with deeper sweet tones of cherry and fig.
Mood Board, backgrounds, and styles
